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Thinking out loud

General thoughts on building, protecting and enabling, from websites and data protection to Google Workspace and AI.

Sharks and ice cream

It’s all about the data, and why the obvious answer is not always the right one.

When ice cream sales go up, so do shark attacks. This post uses that odd fact to cover three ideas for turning data into better decisions: the difference between data, information and knowledge; why correlation is not causation; and the three jobs you can ask data to do: diagnose, describe and predict.

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Have something in mind?

Tell us a little about it. A few lines is enough, and we will tell you plainly whether we can help, and how.

Get in touch