Trade site, online shop and digital support

This is the one client where all three parts of our work run side by side, under a service agreement that has been reviewed every quarter since May 2024.

Build. We built a separate trade site so hotels, caterers and other buyers can see the range, the product specifications and the certifications in one place. We wrote the plan for H&G (Happiness & Goodness), a second brand selling tea by subscription, built its shop and helped launch it at a festival in 2026. We are now rebuilding the main online shop around five tea collections, with gifting, Christmas and corporate sections. Throughout, we have kept the existing site current: new products, seasonal pages, banners and fixes.

Protect. We took over the domain from the previous agency and reviewed IT security across the company. Every member of the team now signs in with two-factor authentication. We checked the opt-ins on the consumer mailing list before any mailer went out, and set up a shared drive as a data room for the company's accreditation adviser.

Enable. We moved the team to new email accounts on one address, with shared mailboxes for orders and the newsletter, and tested each one with its owner. We set up product listings on Google and tidied the business profile. We build and send the trade and consumer mailers every week from the designer's artwork. We set up the Amazon seller account and the Instagram shop, reviewed how proofs of delivery and invoices are produced, and audited the company's subscriptions and costs.

Planning. We report to the team each quarter on search, the shop, mailers and social. We researched the tea sector and its competitors in 2025, and in 2026 we wrote the commercial plan, the objectives poster and the action list for the second half of the year.